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 Expand Your Vision

About Apexel

At Apexel, we're passionate about creating innovative products that empower people to capture stunning photos and videos, explore the great outdoors, and make new discoveries in the microscopic world. We believe that the world out there is waiting to be discovered and that everyone should have the opportunity to see it with fresh eyes.

We believe in pushing the boundaries of what's possible, always keeping our brand tagline "Expand Your Vision" in mind. We're more than a brand - we're a community of adventurers, explorers and innovators who believe anything is possible when we expand our horizons. We invite you to join us on a journey to see the world in a whole new way.


Expand Your Vision

Our brand slogan, "Expand Your Vision," became more than just a marketing tagline; Through it all, Apexel remained committed to helping people expand their vision and see the world in new and exciting ways. We believed that by providing people with the right tools, they could unlock their full potential and achieve great things.

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Apexel start

The story of Apexel began in 2003, in a small town in the heart of China, when a group of passionate camera enthusiasts decided to create something special. They wanted to design and develop a product that would allow people to capture life's precious moments in an affordable and high-quality manner. Thus, Apexel was born.
As the world's most awarded mobile lens, Apexel has obtained more than 100 patents around the world, and is well-known worldwide for its first-class design and technology.

Mature and Breakthrough Field

We started by focusing on creating high-quality mobile phone lenses that would enable people to take stunning photos and videos with their smartphones, regardless of their skill level or budget. We experimented with different lenses and accessories, testing them in different conditions and with different smartphones to ensure that they were compatible with a wide range of devices.
Apexel has also received several honors for its products, including the Red Dot Design Award, iF Design Award and Good Design Award.

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We didn't stop there

We realized that there was so much more to see and explore. We expanded our vision to include outdoor optics, such as binoculars and night vision devices, that would allow people to experience the world in a whole new way. We developed microscopes that would enable people to explore the microscopic world, uncovering new discoveries and insights.


Apexel exists because of love.

Welcome to the Apexel Community, a community dedicated to exploring and discussing all things related to mobile photography, outdoor viewing, scientific research, where we learn and grow from each other. Here, people respond quickly 24X7.

Join us today and explore the endless possibilities of photography and observation!





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A group of children explore the grass garden using the Apexel MS201 Woodpecker Children's Microscope