Collection: About
How It All Started
In 2011, Apexel was born out of a simple yet profound frustration: the limitations of smartphone cameras in capturing the beauty of the great outdoors.
Founder Alex, a passionate tech geek, often found himself awestruck by nature's splendor. Yet, his smartphone couldn't quite capture the essence of what he saw—the intricate details of a flower petal or the vastness of a starry night sky.
Driven by a love for nature and a desire to bridge this gap, Alex embarked on a journey into optics. With a dedicated team, he poured his passion into crafting lenses that could bring every detail to life. The launch of Apexel's first macro lens was a testament to our commitment, quickly becoming a favorite among adventurers and photographers alike.Since then, we have not stopped innovating.
Milestones
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07.2011 Founding
Apexel Technology Co., Ltd. is established -
05.2013 Brand Registry
Apexel brand was registered globally, officially embarking on its journey of global development. -
07.2015 Production Base
Apexel has decided to establish a production base.This is our unwavering commitment to the pursuit of excellence in quality. -
10.2019 CES Innovation Awards
Apexel has been highly recognized by international professional judges for its innovative product IPX-MWFT06 and won the US CES Innovation Award. -
10.2020 High-tech enterprise certification
It is the country's recognition of Apexel's past achievements and its expectation for its continued innovation and development in the future. -
07.2022 Apexel F002
F002 smartphone adapter is Apexel's innovative patented design, double-sided one-piece structure, designed for quick installation and easy use. -
12.2023 Sales Leader
Apexel 100mm macro lens has been very popular among photography enthusiasts since its launch due to its excellent imaging and quality. By 2023, it will achieve sales of 1,000,000,0+ across all platforms. -
02.2024 Apexel MS201
Apexel's first children's series microscope, awarded with multiple R&D and appearance patents.
"A brand will thrive only if it has a group of curious people."
—— Alex, founder of Apexel
Mature and Breakthrough Field
We started by focusing on creating high-quality mobile phone lenses that would enable people to take stunning photos and videos with their smartphones, regardless of their skill level or budget. We experimented with different lenses and accessories, testing them in different conditions and with different smartphones to ensure that they were compatible with a wide range of devices.
Apexel has also received several honors for its products, including the Red Dot Design Award, iF Design Award and Good Design Award.
We Didn't Stop There
At the same time, in order to meet people's desire to explore more unknown worlds, we have developed a number of unique patented microscopes that allow people to explore the microscopic world and discover new discoveries and new insights.
From children to adults, from enthusiasts to professionals. We strive to provide excellent observation tools and resources so that everyone can experience the wonders of nature firsthand, thereby cultivating respect and protection for the natural environment.
Through continuous R&D investment and technological accumulation, Apexel has created many exclusive designs and patented products, bringing users an unprecedented optical experience.
Apexel exists because of curiosity.
Welcome to the Apexel Community, a community dedicated to exploring and discussing all things related to mobile photography, outdoor viewing, scientific research, where we learn and grow from each other. Here, people respond quickly 24X7.
Join us today and explore the endless possibilities of photography and observation!